Lifetime’s ‘Anna Nicole’ Draws 3.3 Million Viewers

By R. Thomas Umstead
published

Lifetime’s original movie The Anna Nicole Story averaged 3.3 million viewers in its Saturday night premiere, the most-watched telepic for the network this year.

The movie, which portrayed the life of the iconic supermodel, bested the Lifetime’s 2013 year to date original movie audience average by 57%. In addition the movie now stands as basic cable’s most watched original film among several demos, including adults 25-54 (1.6 million), adults 18-49 (1.4 million), women 25-54 (1.2 million) and women 18-49 (1.1 million), said network officials.

The movie is Lifetime’s most-watched film since the October 2011 premiere of Steel Magnolias, which drew 6.5 million viewers.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.