Lifetime’s ‘Anna Nicole’ Draws 3.3 Million Viewers

Telepic Most Watched On Cable In 2013 Across Several Demos

Lifetime’s original movie The Anna Nicole Story averaged 3.3 million viewers in its Saturday night premiere, the most-watched telepic for the network this year.

The movie, which portrayed the life of the iconic supermodel, bested the Lifetime’s 2013 year to date original movie audience average by 57%. In addition the movie now stands as basic cable’s most watched original film among several demos, including adults 25-54 (1.6 million), adults 18-49 (1.4 million), women 25-54 (1.2 million) and women 18-49 (1.1 million), said network officials.

The movie is Lifetime’s most-watched film since the October 2011 premiere of Steel Magnolias, which drew 6.5 million viewers.