Lifetime’s ‘Steel Magnolias’ Draws 6.5 Million Viewers


Lifetime hit ratings gold Sunday night with its original movie Steel Magnolias, which generated 6.5 million viewers.

The movie, a remake of the 1989 film and starring Queen Latifah, Phylicia Rashad, Adepero Oduye, Condola Rashad, Jill Scott and Alfre Woodard, finished as Lifetime’s third most-watched original telecast ever and its most-watched film since 2006’s film Life is Not a Fairy Tale: The Fantasia Barrino Story, according to network officials. Among Women 25-54, Steel Magnolias drew a network best 2.5 million viewers, as well as and 3.2 million adults 25-54 – Lifetime’s best delivery in the demographic for a network original film since 2006.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, in key demos including Total Viewers (171% increase) Women 18-49 (266%); adults 18-49 (253%) ,  Women 25-54 (232%); and adults 25-54 (229%).

Lifetime’s Oct. 6 original movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million total viewers, as well as 1.8 million adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers.  Both movies will re-air tonight (Oct. 8.).

“We couldn’t be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend,” said Rob Sharenow, Executive Vice President, Programming, of Lifetime  Networks in a statement.  “These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie.  We are very proud to have partnered with them on these very special films.”