The Winter Olympic Games may have served to disrupt the broadcast sector,
but it was more of the same atop the Nielsen charts for basic cable during
That meant Lifetime Television was once again the primetime leader in
households, averaging a 2.1 rating Jan. 28 through Feb. 24, up 11 percent from
the corresponding period last year, spanning Jan. 29 through Feb. 25, 2001.
Despite a 15 percent decline from last year, USA Network was second for the
month with a 1.7 average, according to a Turner Entertainment Research analysis
of Nielsen Media Research data.
There was a four-way logjam for third at a 1.6: TBS Superstation (down 20
percent), Cartoon Network (a 6 percent decline), Turner Network Television and
Nickelodeon (both up 7 percent).
Rounding out the top 10: Fox News Channel, ahead 33 percent to a 1.2; A&E
Network and Discovery Channel at a 1.1 (both down 15 percent); and TNN: The
National Network (off 16 percent).
CNBC, which benefited from Olympic hockey coverage, scored a 50 percent rise
to a 0.6 average for the month.
Gauged on a 24-hour basis, Nickelodeon, per usual, finished first, averaging
a 1.5, up 7 percent from February 2001, according to the Turner analysis.