Lifetime Ties Advocacy Effort to Movie

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Lifetime Television announced Wednesday that it is mounting a
public-advocacy campaign that will be linked to its upcoming fact-based
primetime original movie, A Date with Darkness: The Trial and Capture of Andrew Luster.

The movie is based on trial transcripts of Max Factor heir Luster, who was
convicted on 86 criminal counts, including rape by using drugs.

Lifetime -- partnering with the Rape, Assault & Incest National Network
and The National Center for Victims of Crime -- said the advocacy campaign is
designed to inform women about sexual assault, particularly as it involves
date-rape drugs like GHB.

The effort -- encompassing public-service announcements
featuring one of the movie's stars, Maria Sokoloff; information on GHB on
Lifetime.com (www.lifetimetv.com

) and the Web sites of its partnering organizations; and
postcards distributed to universities to raise awareness of the prevalence of
GHB and other date-rape drugs on campuses -- builds on the network's ongoing
"Our Lifetime Commitment: Stop Violence Against Women" advocacy
campaign.

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