Lifetime Television was hot during July, leading the basic-cable pack in
The women's-targeted network averaged a 2.1 primetime rating from July 2
through 29, according to a Turner Entertainment Research analysis of Nielsen
Media Research data. Lifetime -- which is also on top of the network heap
year-to-date with a 2.0 average -- matched its best-ever Nielsen performance,
tying its January 2001 primetime mark.
In July, Lifetime topped Nickelodeon's 1.8 average, which was boosted by
All Growed Up, the 10th anniversary special of its signature
Rugrats series. That program notched a 7.2 household rating July 21, the
highest in the network's history.
There was a three-way tie for third at 1.7 among TBS Superstation, Cartoon
Network and USA Network.
Turner Network Television was sixth at a 1.6, followed by A&E Network and
Discovery Channel at a 1.2 and TNN: The National Network and American Movie
Classics, each with a 1.0.
Gauged on a total-day basis, Nick continued its dominance, averaging a 1.5.
Lifetime and Cartoon were tied for second at 1.3 over the 24-hour period. TBS
and TNT rounded out the top five at a 1.1 and an 0.9, respectively.
On the adult demo front, a pair of Turner networks ruled the roost. TBS was
first among adults 18 through 49, averaging 968,000 viewers, while TNT reached
994,000 adults 25 through 54 on average during July.