Lifetime Ups Haskins, Picard


Rick Haskins has been promoted to executive vice president and general
manager of Lifetime Entertainment Services, and Lynn Picard has been elevated to
executive VP and GM of Lifetime Television, Lifetime Entertainment Services
president and CEO Carole Black announced Wednesday.

Both executives will continue reporting to Black.

Haskins -- who joined the company in August 1999 as executive VP of the
Lifetime Brand -- will oversee the day-to-day operations of Lifetime
Entertainment Services, continuing to grow the business in all areas of
entertainment and media. He will also remain directly responsible for the
company's branding, marketing, online and brand extensions.

In her new capacity, Picard will supervise the day-to-day operations at
Lifetime Television. Picard -- who has been executive VP of sales since August
1999 -- will continue to be responsible for all advertising sales for Lifetime
Entertainment Services.