Lifetime Wins Jan. Prime, Total Day


In a rare double, Lifetime Television easily outdistanced the competition
during primetime in January and also claimed a share of the total-day crown for
the month.

The women's-targeted network posted a 2.3 household rating Dec. 31, 2001,
through Jan. 27, the best average in its 18-year history.

Over the same span, Lifetime recorded a 1.4 household rating in total day,
tying it with perennial champ Nickelodeon for that honor.

Those performances made Lifetime the first basic entertainment channel to
simultaneously don both diadems since Nick did so in April 1997, according to
Lifetime officials.

Cable News Network achieved the feat last September and October, following
the terrorist tragedies and anthrax scares.

The all-news network won primetime in September and matched Nick in total
day. The following month, it shared primetime laurels with Lifetime and equaled
the kids' network on a 24-hour measurement.

In January, Lifetime, which was up 10 percent, held a 0.5-point lead in
primetime over USA Network and Turner Network Television, which were both down 5
percent from 1.9 averages in January 2001 (Jan. 1 through 28, 2001).

A Turner Entertainment Research analysis of Nielsen Media Research data
showed that TBS Superstation was fourth with a 1.7 (down 6 percent from a 1.8),
while Nickelodeon placed fifth, flat at a 1.6.

Rounding out the top 10 in households: Cartoon Network, down 12 percent to a
1.5; Discovery Channel (even) and ESPN (up 30 percent) at a 1.3 apiece; A&E
Network, a 25 percent decrease to a 1.2; and Fox News Channel, ahead 38 percent
to a 1.1.

On the adult-demo front, TBS was first among the 18-through-34 group, scoring
a 10 percent increase and averaging 594,000 of those viewers, according to the
Turner analysis. It also led the way with adults 18 through 49 despite a 1
percent downturn to 1.14 million watchers.

Sister network TNT was first in January among adults 25 through 54 with 1.17
million of those viewers, down 3 percent from the January 2001 period.

Lifetime's household dominance, which also extended across a host of women's
demos, was fueled in part by original movie Video Voyeur: The Susan Wilson
, which was the third-highest-rated show of the month with a 5.1
household average Jan. 21.

Meanwhile, the network's powerhouse Sunday-night lineup also produced big
numbers. Episodes of The Division averaged a 2.9 rating in January,
followed by Strong Medicine with a 2.7 and Any Day Now with a