New York -- Lifetime Television announced an agreement last
Monday with Wink Communications Inc. that will enable the network to add interactivity to
selected programs starting in the first quarter of 1999.
Using the "Wink Enhanced Broadcasting"
technology, Lifetime viewers will be able to click their remotes and get additional
information on specific programming or advertising as they watch programs.
Although no decision has been made yet, programs using the
Wink technology could include New Attitudes, a late-night show looking at new
developments in health, careers and other topics; and Intimate Portraits, profiles
of notable persons, the companies said.
Lifetime is the latest network to sign on with Wink, which
previously committed to interactive agreements with such networks as Cable News Network,
CNBC, E! Entertainment Television, ESPN, Home Box Office and Nickelodeon.