Lifetime's Hot Summer Ends Hot


Lifetime Television finished the last week of the summer where it had spent
most of the warm-weather months: atop basic cable's primetime ratings.

The women's-targeted network -- which won the monthly primetime races during
July and August -- ranked first from Aug. 27 through Sept. 2 with a 2.2 average,
according to a Turner Entertainment Research analysis of Nielsen Media Research

That performance placed Lifetime ahead of TBS Superstation's and ESPN's 1.7
averages. Rivals Nickelodeon and Cartoon Network finished fourth and fifth with
a 1.6 and a 1.5, respectively.

Rounding out the top 10: USA Network and A&E Network at 1.4; Turner
Network Television and Discovery Channel at 1.2; and The Learning Channel with a
1.1 average.

On a total-day basis, perennial champ Nickelodeon's 1.4 edged Lifetime's 1.3,
according to the Turner analysis. Cartoon was third with a 1.0, followed by TBS,
USA, A&E and TNT, all with a 0.8.

Among the adult demos, Lifetime also set the paces, averaging 883,000 viewers
among adults 18 through 49 and 1.06 million among the 25-through-54 set. ESPN
and TBS ranked second and third with each of those groups.

For the week, the two halves of TNN: The National Network's Raw Is War
Aug. 27 were the medium's highest-rated shows among households, with the 10 p.m.
to 11 p.m. hour pinning a 5.0 versus the preceding hour's 4.7.

TNT's coverage of the Mountain Dew Southern 500 was third, as the
National Association for Stock Car Auto Racing event averaged a 4.4 over more
than four-and-a-half hours during the afternoon of Sept. 2.