Lifetime's 'Pregnancy Pact' Is Cable's Most-Watched Film Among Women 18-34 Since 1994 - Multichannel

Lifetime's 'Pregnancy Pact' Is Cable's Most-Watched Film Among Women 18-34 Since 1994

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Lifetime Television's original movie The Pregnancy Pact became the most-watched film on ad-supported cable in over 15 years among women 18 to 34.
The telefilm's Jan. 23 debut notched a 4.8 rating against that group, translating into some 1.37 million females of those ages, according to Nielsen data. Lifetime officials said The Pregnancy Pact's rating was the highest with that demo since 1998 and tops in delivery since USA Netework's presentation of Coming to America on July 24, 1994.
The film, which explores the costs of teen pregnancy with a story of a fictional ‘pregnancy pact' set against the backdrop of actual news reports about teen pregnancy from June 2008, averaged 5.86 million watchers. Included in that total were some 2.48 million women 18 to 49, the most for a movie in the medium since 2001.
All told, Pregnancy Pact was the most-watched Lifetime original movie premiere in the network's26-year history among women 18 to 34, women 18 to 49, adults 18 to 34 (1.77 million ) and adults 18 to 49 (3.22 millon).

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