Lifetimetv.com said Monday that it
is teaming up with several promotional partners to designate August as the first
annual 'Friendship Month.'
In a nod to Baskin-Robbins Inc.'s 31 flavors of ice cream, Lifetimetv.com
will post in August a '31 Days of Friendship' calendar, including motivational
tips of the day. The site will also feature buy-one/get-one-free coupons for
participating Baskin-Robbins stores.
Friendship Month will also promote an online sweepstakes, awarding a trip for
two to London provided by Cunard Line and Virgin Atlantic Airways Ltd.
American Greetings Corp. will team up with Lifetimetv.com in August to offer
online electronic greetings that women can send to their