Lift Lines Grow for SkiTAM - Multichannel

Lift Lines Grow for SkiTAM

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A major jump in technology-vendor support is helping SkiTAM, the Cable &
Telecommunications Association for Marketing's annual slope benefit for the U.S.
Disabled Ski Team, to push near a $300,000 contribution.

More than one-dozen companies have kicked in SkiTAM sponsorships over the
past two months, mostly from the tech crowd.

The newbies include bandwidth-expansion players Aurora Networks and Narad
Networks Inc.; Canal Plus U.S. Technologies and OpenTV Corp. from the
set-top-box operating-system/middleware crowd; and set-top makers
Scientific-Atlanta Inc. and Pioneer New Media Technologies Inc.

Coming in as well are Cedar Point Communications Inc., Concurrent Computer
Corp., CSG Systems International Inc. and SeaChange International Inc.

Also, AOL Time Warner Inc. added a contribution from its AOL Broadband unit
to one from perennial SkiTAM supporting division Time Warner Cable.

Previous sponsors back for the 2003 event include Charter Communications
Inc., ESPN, Outdoor Life Network and Reed Business Information (parent company
of Multichannel News).

Funds raised by the venture support training, equipment and travel
subsidization for Disabled Ski Team athletes.

Select sponsorships for SkiTAM, taking place April 3 through 6 in Vail,
Colo., are still available, CTAM officials said. Interested parties can check in
for further information through the event's Web site (http://www.skitam.com).

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