Peter Liguori has landed at Discovery Communications. Liguori, the former Fox network topper, has been appointed chief operating officer of Discovery, reporting to prexy and CEO David Zaslav.
Liguori will oversee marketing, the Discovery Studios production wing, business affairs and other administrative departments for the company that operates 13 domestic channels and myriad international services.
As COO, Liguori succeeds Mark Hollinger, who was named prexy and CEO of Discovery Networks International. last week. Hollinger, an 18-year company vet, spent the past two years in the COO post. Liguori will relocate to the East Coast and start at the Silver Spring, Md.-based company on Jan. 19.
Liguori will serve as the key executive overseeing Discovery's joint venture channels, including Oprah Winfrey's OWN and the nascent kidvid partnership with Hasbro. He'll also chair Discovery's Content Committee, comprising the general managers of its U.S. channels, which plots strategy and ways to make the most of Discovery's marketing dollars.
Cynthia Littleton writes for Multichannel News's sister publication Daily Variety.