Cable veteran Vicki Lins has taken a new job with Clear Channel Outdoor Holdings.
Lins, who spent 20 years in cable and advertising, most recently with Canoe Ventures, is now executive vice president and chief marketing officer for Clear Channel Outdoor Americas. In her new post, she will lead the marketing strategy and execution for the CCOA business, while also serving as a member of the CCOA executive committee that guides overall corporate strategy in North America. Moreover, she will liaise with Clear Channel Outdoor's global marketing organization to collaborate for the ongoing distinction of the company's brand in markets worldwide.
"Clear Channel Outdoor is going through a transformation from a real estate company into a global advertising business. Vicki will play an integral role in implementing our strategic vision. By using her vast marketing experience and working closely with international colleagues, she will add further momentum to the global change program for our business and our brand," said William Eccleshare, CEO of Clear Channel Outdoor, in announcing Lins’s appointment. "I am excited to work with an industry expert of Vicki's quality to help grow our business by building and strengthening relationships with our key audiences of advertisers and agencies."
Lins joins CCOA after 15 years in cable, where she served in leadership positions with Comcast and advanced advertising initiative, Canoe Ventures, which has been restructured and scaled back. Before being tapped to head marketing at Canoe, Lins was senior vice president of marketing and communications with Comcast, where she played integral roles in the development of a cohesive national marketing organization for Comcast's local ad sales business and its rebranding as Comcast Spotlight. Prior to Comcast, Lins led marketing and communications for Adlink, the nation's largest interconnect. Her career has also included stints in key marketing roles at GTE and AirTouch Cellular.
"In my career, I have always appreciated the important role that out-of-home advertising can play in building brands; and in different organizations, it has often been an important part of my own mix. I am thrilled at the opportunity to now lead CCOA's marketing during an important inflection point in media and advertising which is triggered by digital technologies that are evolving consumer behaviors," said Lins. "I firmly believe that out-of-home will not only continue to hold its place with marketers, but also grow to increased importance. Clear Channel Outdoor is a leader in the industry. I look forward to being a part of its continuing evolution and to helping our clients' brands meet people."