While pundits and parents argued the merits and pitfalls of expanded
coverage, ESPN and ESPN2 notched their largest audiences with the Little League
ESPN's presentation of the Worcester, Mass., team's 5-2 victory over Harlem,
N.Y., Aug. 22 batted a 2.92 rating, an average of 2.56 million households,
making it the highest-rated and most-viewed LLWS telecast.
ESPN2 set rating and viewership records with the Louisville, Ky., team's 2-0
victory over Harlem Aug. 18 with a 1.91 rating, an average of 1.54 million
All told, ESPN's nine telecasts this year averaged a 1.56 rating, an 8
percent increase over last year's 1.44 rating for three telecasts. Viewership
jumped 14 percent, averaging 1.34 million household impressions versus 1.18
million in 2001.
For its part, ESPN2 averaged a 1.06 rating for 17 telecasts, up 26 percent
from a 0.84 rating for 22 telecasts a year ago. ESPN2's household impressions
surged 35 percent over last year to 879,959 from 649,447.