Little League, Big Ratings for ESPN


While pundits and parents argued the merits and pitfalls of expanded
coverage, ESPN and ESPN2 notched their largest audiences with the Little League
World Series.

ESPN's presentation of the Worcester, Mass., team's 5-2 victory over Harlem,
N.Y., Aug. 22 batted a 2.92 rating, an average of 2.56 million households,
making it the highest-rated and most-viewed LLWS telecast.

ESPN2 set rating and viewership records with the Louisville, Ky., team's 2-0
victory over Harlem Aug. 18 with a 1.91 rating, an average of 1.54 million

All told, ESPN's nine telecasts this year averaged a 1.56 rating, an 8
percent increase over last year's 1.44 rating for three telecasts. Viewership
jumped 14 percent, averaging 1.34 million household impressions versus 1.18
million in 2001.

For its part, ESPN2 averaged a 1.06 rating for 17 telecasts, up 26 percent
from a 0.84 rating for 22 telecasts a year ago. ESPN2's household impressions
surged 35 percent over last year to 879,959 from 649,447.