LiveRamp said its IdentityLink platform is available to be used for television ad campaigns, allowing agencies, programmers and marketers to execute people-based campaigns that are coordinated across digital and traditional channels.
“IdentityLink has already transformed marketing in digital channels, allowing our customers to leverage the power of identity resolution to create more relevant interactions with consumers,” said Allison Metcalfe, general manager of TV at LiveRamp, in a statement. “We’re excited to bring these same capabilities to the world of television - including addressable TV, OTT services, connected TV, TV everywhere, video on demand and audience-based buying for linear television.”
LiveRamp, a division of Acxiom, transforms the technology platforms used by clients into people-based marketing channels that improve the relevancy of marketing.
Read more at B&C.