LMN, Music Choice Top Beta Survey


Beta Research Corp. announced the results of its “2005 Beta Research Digital Cable Study” Tuesday.

The researcher said the survey was conducted online in July among a national sample of 1,469 digital-cable subscribers from 32 cable systems.

Lifetime Movie Network topped the list of favorite digital-basic-cable networks, with 32% of respondents counting it among their top five.

LMN was followed by: National Geographic Channel (27%); Fox Movie Channel (26%); The Biography Channel (21%); BBC America (20%); WE: Women’s Entertainment (17%); The Independent Film Channel (16%); Discovery Health Channel and Do It Yourself (15%); ESPN Classic and ESPNews (14%); and History Channel International and Sundance Channel (13%).

When measured in terms of viewer satisfaction, 62% of respondents said they were “very satisfied” with Music Choice, propelling the network to the top of the list.

Music Choice was followed by: VH1 Soul (59%); Discovery Health and Noggin (58%); National Geographic Channel and The Science Channel (57%); NFL Network and Toon Disney (56%); and BBC America, ESPNews, Great American Country, LMN, MTV Hits, MTV Jams, Nicktoons and The N (55% each).