In-room-entertainment provider LodgeNet Entertainment Corp. reached a carriage deal with Home Box Office for its HBO HD service, the two parties said Wednesday.
HBO HD will be available through LodgeNet’s “sigNETure HDT” guest-room platform.
“Local broadcast networks offer some in-room options for high-definition entertainment, but premium channels like HBO HD represent a totally different world of high-definition programming that we are opening specifically to hoteliers for the first time," LodgeNet CEO Scott C. Petersen said in a prepared statement.
“With high-definition Hollywood hits and original HBO programming like Deadwood, The Sopranos and HBO Championship Boxing delivered securely to the glass, hoteliers can increase the 'wow factor' of their HDTV investment,” he added. “It takes the value beyond the impact of the flat-panel screen to what guests can actually enjoy on that screen.”