Logo Builds Original Lineup With Four New Series


Logo will roll out a quartet of new original series in 2010.
The MTVN service, targeting the gay, lesbian and transgender communities, as well as their family and friends, also announced that a number of shows will return to its air with fresh installments.
Now available in 45 million homes, Logo gave the green light to The Robert Verdi Show Starring Robert Verdi, The Arrangement, Kept and RuPaul's Drag U.
The latter, looking to build on the network's most popular series, RuPaul's Drag Race, which will launch its second season Feb. 1, will give everyday women a chance to unleash their inner diva via a series of challenges. The one-hour spin-off series, hosted by RuPaul and a team of drag queen instructors, is set to begin in July.
In what it is billing as a reality-comedy series, Logo will track the self-made entertainment conglomerate and stylist to the stars with The Robert Verdi Show. Each of the eight, 30-minute episodes will show Verdi balancing the day-to-day antics of his hectic creative services business with the serious pursuit of his dreams, including getting his own TV channel, magazine and ice cream. The series is scheduled to premiere on Feb. 10 at 10 p.m. (ET/PT).
Come October, Logo will bow both The Arrangement and Kept. The former is a competition series taking the art of floral design to the extreme over eight, one-hour telecasts, while the latter is docuseries about the privileged lives led by some of New York City's gay homemakers and socialites, kept by other guys.
In addition to RuPaul's Drag, Logo has also ordered new episodes of returning series Beautiful People, Exes & Ohs, Real Momentum and The Big Gay Sketch Show, which is executive-produced by Rosie O'Donnell.
"As we approach our five year anniversary, Logo is proud to launch our most extensive and widely appealing line-up of original programming yet," said Dave Mace, senior vice president, programming in a statement. "We've had tremendous success since our launch in 2005 connecting with our LGBT viewers and their interests. With these new projects, we're deepening that connection while also expanding our voice to include the LGBT community's families and friends. We're presenting more opportunities for gays and lesbians to watch meaningful and entertaining programming together with their family members, gay or straight."