Logo, the new gay-targeted network, has wrapped up carriage deals with DirecTV Inc. and Charter Communications Inc., meaning that it will roll out in 13 million homes when it launches Thursday, officials said Wednesday.
The addition of the direct-broadcast satellite provider and Charter will bring Logo 3 million subscribers above its most recent launch projection of 10 million homes.
DirecTV will carry Logo on channel 263 and offer the network in its “Total Choice Plus” and “Total Choice Premier” packages.
“We strive to provide a diverse array of quality programming for our customers,” DirecTV executive vice president of programming acquisition Dan Fawcett said in a prepared statement. “Logo is unique, and it’s clear that MTVN has developed yet another compelling network that is certain to resonate with its target audience.”
Along with DirecTV and Charter, MTV Networks has reached affiliation agreements for Logo with Cablevision Systems Corp., Time Warner Cable in New York City, Adelphia Communications Corp., RCN Corp. and Atlantic Broadband Inc.
“MTV Networks is committed to providing programming to niche audiences, and Logo is yet another example of the innovative spirit behind all of our strong brands that have a special and unique connection to the audiences they serve,” MTVN president of affiliate sales and marketing Nicole Browning said in a prepared statement.