Logo Launches Online Library

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Logo has launched the world’s largest library on online video aimed at the lesbian, gay, bisexual and transgender community.

LOGOonline.com is now home to more than 1,200 video clips, spanning an array of programming genres. The ad-supported videos, viewable on both Windows- and Mac-based machines, provide a sampling of the programming that is available on the 33-million-subscriber linear network, according to network officials.

An additional 1,800 videos, currently housed on Logo’s portfolios of Web sites, will be added to LOGOonline.com in the weeks ahead.

Among the videos are full-length episodes and clips from original series like the Big Gay Sketch Show, Curl Girls and Exes and Ohs, plus music videos. The site also includes CBS News on Logo, Real Momentum documentaries, The Click List: Best in Short Film, video blogs, and online-only content like after show footage from the NewNowNext Awards.

All the videos from the online library and the network’s Web site will be made available at Logo’s federated sites that super-serve the LGBT audience.  For example, full episodes of Logo’s upcoming lesbian bar reality series, Gimme Sugar will also be available at Logo’s AfterEllen.com, the leading lesbian site. Similarly, CBS News on Logo clips will be accessible at Logo’s 365gay.com, the leading news site for the LGBT community.

“Before Logo, LGBT people had to go to film festivals or urban art houses for stories that spoke directly to them.  Now there is a national stage – on-air and online – connecting LGBT artists with the LGBT audience,” said Logo executive vice president and general manager Lisa Sherman in a statement. “If community has been the cornerstone of the history of the American gay experience, then the digital revolution may be one of our most important milestones.”

Network officials say that Logo’s portfolio of online properties currently rank first in the LGBT market with 2.5 million monthly unique users, more than 100 million monthly page views. Average time spent per visit totals 54 minutes, the most time spent for any non-gaming MTV Networks site, according to Logo.

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