Logo, MTVN Tap Exec Team

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MTV Networks Music Group’s startup gay and lesbian channel Logo last week named its first general manager, three months before its launch.

Meanwhile, the organization tapped MTVN veterans Herb Scannell and Bill Roedy for newly created vice chairman positions, according to MTVN chairman Judy McGrath.

Lisa Sherman has joined the network as Logo’s senior vice president and general manager, said MTV Networks Music Group entertainment president Brian Graden. Formerly senior vice president and group account director at the New York office of Interpublic Group of Cos.’ Hill, Holliday Connors Cosmopulos, Sherman will be responsible for the day-to-day operations of the network, set to debut June 30.

Logo also hired former Food Network executive Eileen Opatut as senior vice president of original programming; ex-Storyline Entertainment executive Dave Mace as vice president of development; and Comedy Central alumnus Marc Leonard as vice president of programming and scheduling, Graden said.

The network is expected to be in front of 10 million households at launch, with deals already completed with Time Warner Cable, RCN Corp. and Adelphia Communications Corp. It also expects to finalize a carriage deal with Comcast Corp.

Graden isn’t concerned that operators that serve more conservative communities will refrain from launching the service.

“We’re cleared in 22 of the top 25 markets, and you couldn’t exclude a part of the country and get to that number,” he said.

“Cable operators recognize that this is a business. As business people, they look at it as a service that will help drive their digital tiers.”

Scannell, currently Nickelodeon Networks president, and Roedy, president of MTV Networks International, will each add vice chairman to their current titles, McGrath said.

“These two appointments help ensure that MTV Networks will continue to be an industry leader both domestically and worldwide,” she said.

The move is not a precursor to other MTVN management changes, according to McGrath, although she would not comment on published reports that VH1 president Christina Norman would assume the MTV: Music Television, MTV2 and MTV Films president posts vacated by current MTVN Group president Van Toffler.

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