Long-Term Pact for Viacom, DirecTV


Viacom Inc. and DirecTV Inc. have reached a long-term carriage agreement.

The pact covers CBS, UPN and MTV Networks services including MTV: Music Television, Nickelodeon, VH1, TV Land, Comedy Central, Spike TV, Country Music Television, Noggin, Black Entertainment Television, MTV2, VH1 Classic, Nicktoons and MTV Español.

The deal also covers nationwide and local carriage of CBS and UPN owned-and-operated broadcast stations, as well as CBS’ local-into-local HDTV fare.

Previously, DirecTV only had a deal to import the HDTV signals of CBS’ stations in New York and Los Angeles, WCBS and KCBS, to markets where the broadcaster has owned-and-operated TV stations.

DirecTV launched MTVN gay- and lesbian-targeted network Logo June 30, followed by Indian-targeted MTV Desi July 12.

“Through our agreement with DirecTV, even more consumers will be 'superserved' with content created just for them, and they will be able to experience our unique brands and networks,” MTVN president of affiliate sales and marketing Nicole Browning said in a prepared statement.