ESPN's and the University of Texas' Longhorn Network will kick off its rookie season with a pair of UT football games.
The collegiate sports network, which is seeking 40 cents monthly license fees in Texas and three adjoining states, will showcase Texas hosting Rice in the high-definition format from Darrell K Royal Texas Memorial Stadium on Saturday Sept. 3 at 6 p.m. (CT). The contest, coming just six days after the launch of the network, will encore later that night at 11 p.m.
The second game will be a Big 12 intra-conference contest to be determined later in the season.
Beginning Thursday, Sept. 1, at 6:30 p.m., Game Plan with Mack Brown will look at what Texas must do to earn the win against Rice. Prior to Saturday's kick-off, the two-hour Texas GameDay -- the only pre-game show exclusively from inside the stadium -- at 4 p.m. will provide insights, analysis. Then, Longhorn fans will see the debut of Texas GameDay Final - a two-hour dedicated post-game show televised immediately after the game exclusively from the field. Monday at 7 p.m., Rewind with Mack Brown will breakdown all the plays and action from the team's first contest. Finally, Tuesday at 8 p.m., Texas Football Overdrive will present the Rice vs. Texas game in an enhanced format featuring interviews, sound and analysis that bring viewers an inside look at the game.
Located in Austin, the 24-hour service is the result of a 20-year, $300 million agreement with the university, the programmer and multimedia rights-holder IMG College, which negotiated the deal for the school.