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Lotame Extends Smart TV Relationship With Inscape - Multichannel

Lotame Extends Smart TV Relationship With Inscape

Data powers 'audience intelligence' products
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Independent data-management platform Lotame said it extended its strategic relationship withInscape, which delivers viewing information from 8 million connectedVizioTVs.

Lotame uses thesmart-TVdata from the Vizio sets to power its aItv audience intelligence products that help networks and marketers better target advertising campaigns.

The new agreement runs through 2021. Financial terms were not disclosed.

“In digital advertising, you have the ability to understand consumers in real-time. Unfortunately, with TV, marketers are still stuck relying on uninformed tactics and broad targeting using age and gender” said Doug Pollack, GM of aiTV Products and Innovation at Lotame.

Read more at B&C.

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