Lowe's Pulls Out of TLC's 'All-American Muslim' - Multichannel

Lowe's Pulls Out of TLC's 'All-American Muslim'

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Home-improvement chain Lowe's is receiving criticism from a California state senator for pulling its advertising from TLC's reality series All-American Muslim.
According to Los Angeles Times, California State Senator Sen. Ted Lieu (D-Torrance) in a letter Saturday to Lowe's called the chain's decision last week to pull its ads from the reality series -- which showcases the lives of several American Muslim families -- "bigoted, shameful, and un-American" and "profoundly ignorant."
He is asking that the company rescind its action and apologize or face boycotts and legislative action, according to Los Angeles Times.
Lowe's decided to pull its advertising from the freshman series after a Florida-based conservative group Florida Family Association threatened a boycott of the chain, calling the series "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."
In a statement posted on its Facebook site Saturday, Lowe's said "It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective - social, political and otherwise - and we've managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we're proud of that longstanding commitment."
"Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program," added Lowe's.
TLC, which airs the series Sundays at 9 p.m., said in a statement that "We stand behind the show All American Muslim and we're happy the show has strong advertising support."

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