Transactional VOD movie service M-GO, acquired by Comcast-owned Fandango in late January, is undergoing a name change: FandangoNOW.
The announcement was made late March 15 via an email to M-GO users. A Fandango spokesman told Broadcasting & Cable that more details on the new FandangoNOW service would be shared March 16.
“We are changing our name from M-Go to FandangoNOW, so please don’t be surprised when you start to see FandangoNOW appear on your applications and Web site,” the email reads. “We hope you will stay with us, and if you do, we assure you the new FandangoNOW will continue to deliver an amazing experience; and we promise that the future will bring new features, offerings, and other cool benefits.”