M-GO Fires Up 4K On Samsung Ultra HD TVs

Launches With About 70 Titles In New Format
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M-GO, the Technicolor/DreamWorks Animation electronic sell-through joint venture, has introduced an initial library movies and other content in 4K format via Samsung-made Ultra HD television sets.

Billing it as the first Ultra HD “transactional” 4K VOD streaming service for the U.S. market, the offering is launching with 70 titles, including Sin City: A Dame To Kill For, The Giver, Power, and Ghost In The Shell, and Limitless.

No problem - We’re launching 70 titles and intend to reach 100 by the end of the year. Some of the initial launch titles include Sin City: A Dame to Kill For, The Giver, Power, and Ghost in the Shell and Limitless. M-GO expects to offer 100 titles in the 4K format by the end of the year.

M-GO said Ultra HD content will be priced, on average, at $1 to $2 more than HD titles offered for rent and $3 to $5 more for purchase.

M-GO joins a small but growing group of partners that will be bringing 4K content to Samsung UHD TVs and other platforms.

Netflix started to offer a small library of 4K content on Samsung sets in April. Comcast is expected to launch a 4K streaming app for Samsung UHD TVs before the end of the year.  DirecTV president and CEO Mike White confirmed last week on the company’s third quarter earnings call that the satellite TV provider will offer a sampling of VOD content in 4K on Samsung TVs before the end of the year and follow with some live Ultra HD streaming sometime in 2015.

Amazon announced Tuesday (November 11)  that Prime subscribers will have free access to 4K titles offered via the company’s Prime Instant Video service.