Aiming to take a shot at Apple’s iTunes and other online video storefronts, M-Go, a joint venture between DreamWorks Animation and Technicolor, launched a public beta of its Internet streaming service that will let consumers rent or purchase movies and buy TV shows -- and watch them across a range of devices.
The service will compete with iTunes as well as other Internet video rental and download-to-own services such as Walmart’s Vudu, Amazon’s Instant Video and Best Buy’s CinemaNow.
M-Go claims it’s different from other services because it will help users find titles it doesn’t offer on other media stores, including Amazon, iTunes, Netflix and Vudu.
“Despite advances in technology and tons of film and TV choices, it still takes more effort than it should to find something satisfying to watch when and how consumers want it,“ M-Go CEO John Batter said in announcing the beta launch. “At M-Go, we believe consumers deserve a better, simpler, easier, more people-friendly experience and we are on a mission to deliver it -- think of us as your Entertainment Wingman.”
M-Go also Friday announced a new licensing agreement with Starz Digital. The Los Angeles-based company has content deals with DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox and Warner Bros. Digital Distribution.
Movie titles available through M-Go include Dark Knight Rises, The Iron Lady and Ted. TV shows, available in individual episodes or full seasons, include The Walking Dead, Glee, Modern Family and Spartacus.
M-Go is preloaded on Samsung’s Smart TV’s, Blu-ray players and Wi-Fi tablets, Vizio’s Smart TVs, Blu-ray players, Wi-Fi tablets and digital media players, and Intel Ultrabook devices. The service also provides apps for Android, iOS and Windows operating systems, with support for game consoles and smartphones in the works.
In addition, M-Go will be available as a preloaded service on products later in 2013 with LG Electronics and RCA, according to the company.
Movies rentals are $3.99 or $4.99 for HD; movie purchases start at $10. TV shows are available for purchase only, priced at $1.99 per episode for SD and $2.99 for HD.
M-Go touts its E.A.P. (Easy As Pie) interface as superior to other offerings on the market. The guide groups genres and categories such as “New Releases,” “Featured,” “M-Go Picks,” “Deals” and “Your Library” into a visual display designed to provide an easier way to discover content. Customers can create up to six profiles per account and create a “watch list” for each member of the household with individual recommendations and preset spending limits.
M-Go supports multiple digital lockers including UltraViolet, the digital rights authentication system backed by Hollywood studios.
Once M-Go customers rent a movie, they typically have 30 to 60 days to start watching it. Once they click play, the title is available for 24 hours (with select titles available for 48 hours).