Madison Square Garden Co. is entering the action sports arena with the formation of a new group dedicated to those competitions and their attendant lifestyles.
MSG Action Sports, now a division of MSG Sports, will produce a variety of action sports and lifestyle events, properties and television programming.
MSG Action Sports got off the ground with its first event, "Air in the Square, "a MegaRamp ASA Triples BMX and skateboarding competition in Times Square on June 16 from 3 p.m. to 5 p.m. Produced in partnership with ASA Entertainment, MSG Action Sports is licensing a one-hour breakdown of the event to Fox Sports Net, which will air the docu-drama style special on July 22 at 5 p.m. (ET).
Air in the Square featured 20 of the world's best BMX and skateboarding pros in a unique head-to-head bracket-style competition showcasing their versatility and innovation on the one-of-a-kind 195-foot-long MegaRamp ASA Triples course that features a 25-foot-high roll-in ramp, two 25-foot-wide jumps and a course-ending 14-foot-high quarter pipe.
MSG Action Sports also said it will partner with Quiksilver to make MSG Networks and national music network Fuse the official broadcast partners of "The Quiksilver Pro New York" event from Sept. 1-15 in Long Beach, New York. The Quiksilver Pro New York, the first ASP World Tour Pro Surf competition on the East Coast, will feature the world's top professional surfers competing for a $1 million prize purse. Additional action sports demos, music, fashion and cultural events will round out two weeks of competition.
MSG Networks will telecast live and live-to-tape surfing action, including the quarterfinal, semifinal and final rounds. Additional programming from the festival will air daily on both MSG Networks and Fuse during the competition window, and will also include live and live-to-tape daily segments showcasing the surf competition, BMX, skate and Motocross athletes and exhibitions, as well as contest highlights, athlete interviews, action sports exhibitions, daily concerts and cultural events.
"As we continue to look for additional ways to grow our business, expanding the MSG Sports division outside of our venues has been a key focus," said Hank Ratner, president and CEO, The Madison Square Garden Co. in a statement. "The MSG Action Sports group provides a tremendous opportunity for us to collaborate across our divisions and utilize the depth and marketing expertise of MSG Sports, MSG Entertainment and MSG Media to develop world class events and television programming for the millions of action sports and music enthusiasts across the country. Air in the Square and our partnership with Quiksilver are just the beginning of MSG Action Sports. We are currently exploring additional opportunities for future events in New York and beyond."