Mag Rack, Rainbow Media Holdings Inc.'s video-on-demand service, is adding
three more specialty offerings to its menu this month.
'Cook with the Pros,' 'SportsCamp' and 'Modern Parent' join 19 other VOD
niche magazines under the Mag Rack umbrella.
The service is currently available to Rainbow parent Cablevision Systems
Corp.'s 'Interactive Optimum' digital subscribers
Cook with the Pros will be hosted by Nobu and Tribeca Grill owner Drew
Nieporent, who will open up his kitchen and those of other famous chefs to share
tips and recipes.
The Culinary Institute of America will also supply mini-master classes on
cooking techniques used by professional chefs.
SportsCamp is a joint partnership between Mag Rack and Rainbow Sports Network
that will proffer basic instruction for kids, their parents and coaches in some
of America's most popular sports, including baseball, basketball and soccer.
Former Major Leaguers Fran Healy and Bucky Dent will pass along their
baseball acumen this month.
Modern Parent will afford practical advice on child rearing in collaboration
with the editors of Primedia Inc.'s American Baby magazine.
The title's editors will appear as on-camera personalities.