Rainbow Media Group's "Mag Rack" is adding timely, event-based
video-on-demand content in March, starting with a "Spring on Demand: special
featuring Daytona Bike Week, the South Beach Wine & Food Festival, the
Philadelphia Flower Show and the annual convention of the American Association
for the Advancement of Science.
The content will air for six weeks beginning March 20. The programs are being
produced this month, and they will take viewers on location to each of these
In other VOD news, Cox Communications Inc.'s "FreeZone" in San Diego has
added content from Hollywood Media Corp.
The program, Totally Hollywood TV, previews upcoming theatrical
Hollywood Media also owns Hollywood.com (www.hollywood.com), which features similar
content on upcoming releases.