Mag Rack Runs Guitar Face Contest


Mag Rack is running a wacky "Guitar Face" contest to promote its Guitar Xpress on-demand channel.

The company is asking digital-cable subscribers to submit photos of their best "guitar face," which Mag Rack described as a "condition affecting millions of real and imaginary guitarists across America as they grimace, squint, pucker and pout to express the agony and ecstasy involved in striking the perfect high note or power chord."

Celebrity judges will pick the winner, who will get a new Gibson USA Les Paul "Black Beauty" electric guitar and hard case.