Mag Rack, sportskool Join Rentrak Roster


Rentrak Corp. has added Rainbow Media Holdings LLC’s Mag Rack and sportskool niche video-on-demand services to the client list for its “OnDemand Essentials” data system, which tracks VOD-viewing data.

The two Rainbow services are the first VOD-only networks to use Rentrak’s technology.

Mag Rack and sportskool will be able to track on-demand consumer-usage data using a Web-based system and tool set that aggregates and presents metrics from various cable systems and different server technologies in a uniform reporting system, Rentrak said. The reports will offer instant analysis of business data that can be used to identify viewing trends.

“Mag Rack and sportskool remain ahead of the VOD curve by forming this important relationship with Rentrak," Mag Rack and sportskool general manager and senior vice president Dan Ronayne said in a prepared statement. “Viewer data from OnDemand Essentials will help us to launch our ad-sales and sponsorship initiatives, while continuing to evolve our brands.”