Magical Elves Cuts Development Deal With PR Maven Cutrone

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Magical Elves, nine-time Emmy Award nominees for shows such as Project Runway and Top Chef, have inked a development deal with Kelly Cutrone for a new reality series that will take viewers behind the scenes of Cutrone’s fashion PR agency, People’s Revolution, officials said Monday.

The series will document the personal and professional lives of Cutrone and her right-hand women at the PR agency. Viewers, who have already had a narrow glimpse of Cutrone on MTV’s The Hills and the network’s upcoming series The City, will now be introduced to several of the characters that run the company’s bi-coastal offices. These handpicked professionals have proven themselves capable of keeping up with the venerable and ruthless Cutrone as they produce fashion shows all over the world, network officials said.

The reality series will be executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves. Cutrone will also serve as executive producer

"I've never met anyone quite like Kelly Cutrone,” executive producer Cutforth said in a prepared statement.  “She is not just a businesswoman, boss and single parent; she's a force of nature."