MAGNA Cites Top Summer Premieres


In its latest ratings analysis, MAGNA Global USA reported Thursday that USA
Network’s Peacemakers -- CSI: Crime Scene Investigation goes
Western -- ranks so far as the top-rated summer cable series in households and
among adults 50-plus, where Nielsen Media Research showed it averaging a 1.78
household rating and 2.1 rating among adults 50-plus through Aug. 17.

That Tom Berenger series is followed by Lifetime Television’s Wild
and 1-800-MISSING in both of those breakouts, according to the
Interpublic Group of Cos.’ media-buying entity.

FX’s Nip/Tuck takes the lead in the adults 18-49 and persons 12-34
demos, averaging 1.0 and 0.96 respectively, MAGNA noted. That’s followed by
Comedy Central’s Reno 911! in the younger sector and by Wild Card
among those aged 18-49, although its 0.7 put it "a distant second" to

Bravo’s much publicized Queer Eye for the Straight Guy has so far
averaged a 0.76 household rating and 0.67 among adults 18-49 to rank sixth and
fourth, respectively, among the summer-series crop.