Discovery Communications has promoted Marc Etkind to general manager of its Destination America channel, it was announced Wednesday. He will continue to report to Henry Schleiff, group president of Investigation Discovery, Destination America and Military Channel.
Etkind, who had been senior VP of content strategy for the network since 2011, will now lead all business strategy, programming, development, production and cross-platform promotion for Destination America for series like BBQ Pitmasters, United States of Bacon and Buying Alaska.
"Marc has been an incredible leader and partner as we grow the first and only network devoted to the people, places and, most of all, stories of the United States," Schleiff said. "The success of Destination America is due, in large part, to Marc's incredible passion for the brand and the sense of fun he and his team have created throughout the programming, marketing and look of the network."
Destination America was launched in May 2012 in a rebranding of Discovery's Planet Green channel. It is current available in 60 million homes in the U.S.