March Madness Coverage Available On iPad


Turner Sports and CBS Sports will tip off its on demand coverage of the upcoming NCAA Men's college basketball tournament with enhanced broadband offerings as well as live game coverage for the iPad.
The Turner Sports Interactive-produced NCAA March Madness on Demand will also offer improved live viewing, including better visual quality and larger format streams and personalized offerings including live bracket updates, according to Lenny Daniels, executive vice president and COO for Turner Sports.
College basketball fans will be able to access for free every game of the 68-team single elimination tournament, which begins March 15, via broadband, iPhone, iPod and iPad platforms, according to network officials.
Daniels said the March Madness MMOD offerings will complement the tournament's linear coverage on CBS, TBS, TNT and TruTV as part of a new 14-year multi-platform partnership between Turner, CBS and the NCAA. He also told Multichannel News that added that he expects the MMOD offerings to match or surpass last year's record 11.7 million hours of streamed tournament action despite the fact that for the first time every game will be available in their entirety on TV.
As part of the new enhancements to the package, Turner will offer a "my channels" feature that will make it easier for users to find games on the various channels. Consumers can input their zip codes to find out which channel TBS, TNT and TruTv are located on their local cable system.
Fans watching the games on TV can access on their ipads or computers a "Game Center View" offering which provides up-to-the minutes stats for every team as well as a range of game states including box score, team leaders, scoring streaks, biggest lead and foul trouble.
The March Madness MMOD offering will also feature a social media component in which live social hosts will capture news, trends and the sentiment of fans throughout the tournament. Fans can also interact via Facebook and to comment on games, interact with the social hosts and rate highlights.
"We believe the new components we are offering will give the fan a truly immersive experience through online, mobile and on tablets from the start of the First Four through the final buzzer of the National Championship," Daniels said.