Marcus Upped To TWC COO


Time Warner Cable
shook up its
management team
a bit last week with
the promotion of
chief financial officer Rob Marcus to
president and chief operating officer, replacing
former COO Landel Hobbs, who
will leave the company.

Marcus, a Time Warner Inc. and
Time Warner Cable veteran, assumed
his new position effective immediately.
(For more on Marcus, who has been
named MCN’s 2010 Executive of the

“Rob’s intelligence, strategic insight
and clear understanding of consumers
have distinguished him as one of the
strongest CFOs in corporate America,”
Time Warner Cable chairman and CEO
Glenn Britt said in a statement. “As president
and COO, he will no doubt lead the
company to further success at a time of
great opportunities and challenges in the
communications marketplace.”

Analysts generally seemed pleased with
the selection. “He has a great rapport with
investors and has a background in strategy,”
BTIG Research media analyst Richard
Greenfi eld wrote in an e-mail message.

Others stressed Marcus’ financial
acumen, integrity and focus on shareholder

Marcus said he hasn’t tacked his 100-
day plan on the wall just yet, but added
that strategies Hobbs helped put in
place will remain . , particularly Time
Warner’s segmentation initiatives that
have led to new packaging schemes like
the high-end Signature Home and the
lower-end TV Essentials.

“We really operated as a combined
management team over the last several
years,” Marcus said of he and Hobbs.
“While we each had our level of expertise
that we brought to the table, our
strategy was set collectively. I’m very
much on board with the current course.
While every executive puts their own
imprint on the direction of a company,
I’m very confident with the path we’ve
set for ourselves.”