Marketers Kicking It For U.S.-Mexico World Cup Qualifier


Telemundo and mun2's simulcast of the Aug. 12 qualifier between the U.S. and Mexico will feature an array of sponsorship support.

The contest, slated to kick off at 3:55 p.m. (ET) from Azteca Stadium in Mexico City, is being supported by Mexican national team sponsors Allstate, Anheuser Busch, Coca-Cola, Corona, General Motors, Home Depot, T-Mobile USA, Inc. and Toyota. AT&T, Ford and Unilever, Degree for Men are also sponsoring the match. McDonalds has signed on as an on-air and digital sponsor.

Telemundo, the rights-holder to the match in the States., will televise the game in Spanish, while mun2, which has secured access to some 67 million TV homes via a free preview, presents it in English.

Moreover, Ford is sponsoring a live mun2 feed of the match via Jumbotrons that will air from Hollywood and Highland in Los Angeles and in Times Square in Manhattan. Additionally, mun2 street teams will distribute co-branded Ford and mun2 premiums during the game's scheduled time period.

Mexican national team sponsors also will benefit from a digital component, MNT 360, for the first time. Clients will be part of the excitement via in-game logo features, on-air cross promotional segments, sports briefs promoting the game, rosters, schedules and videos made exclusively for broadband and local station parties at stadiums.
The Spanish-language co-branded site, a partnership between Terra and Telemundo, will be home to exclusive interviews, videos, photos, sweepstakes and athlete statistics.
"Deportes Telemundo delivers the best soccer coverage, not only on television, but across every platform," said Telemundo COO Jacqueline Hernández in a statement. "This landmark event is a first in our network's history, and we're thrilled to work with such tremendous partners providing them with innovative 360 solutions across all screens, in Spanish or English."