Marketers Review Year’s Best Cable Ads


New York -- Gathering at the Hilton Hotel here today for the 2007 Promax/BDA Conference Best of Cable presentation, marketing executives were treated to a montage of the year’s most innovative cable ad spots.

The presentation was hosted by Mark Valentine, creative director of Anatomy Media, and Dan Bragg, head of creative services at Discovery Channel, who screened the top creative promotions in categories ranging from humor to editing to special effects.

“Simply slapping sponsor logos on billboards and calling it a day has gone the way of the three-quarter-inch videotape,” said Valentine. “We’re always seeking better and unique ways to create effects for advertisers.”

Among the highlights were top funny spots such as the TBS Friends ad questioning which was funnier, slimmer Chandler or fatter Chandler, as well as ads by Food Network for Food Network Challenge, Bravo for Paula Abdul’s Hey Paula reality series and USA Network for Monk.

Ads by Sci Fi Space, USA and Showcase Action made the cut in the horror category, and ads such as The Independent Film Channel’s spot for The Gayest Week Ever and Sundance Channel’s spot for One Punk Under God exemplified lifestyle-related creative.

Discovery, The Science Channel, ESPN and The Movie Network were all touted for their editing, as was a longer-form spot by Cinemax promoting its upcoming films through a unique mix of audio/visual.

Other networks receiving coverage at the ad screening included A&E, AMC, Animal Planet, CMT, Comedy Central, FX, G4, HBO, INHD, MTV, Showtime, Slice, Spike TV, The N, TLC, TNT, Travel Channel, Treasure HD, Versus and WE tv.