More major marketers say they have increased their television budget than are cutting them, according to a new survey by the Association of National Advertisers.
According to the survey, 47% of marketers said they increased their TV budgets since 2009, while 23% said their budget for TV decreased. Another 30% said their spending stayed the same.
Advertisers generally give TV advertising high marks for effectiveness, with 82% saying that the return on investment in television advertising has either increased or remained the same in the past two years.
Nevertheless, while TV is popular with advertisers, 60% said it faces stiff competition from other media.