Marketing Shop Eyes Cable-Industry Talent, Clients

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A Pasadena, Calif.-based promotions firm targeting the cable industry has beefed up its staff with marketing veterans.

K2 Marketing Group — headed by founder Bill Faunce, who also started Kaleidoscope Promotions — counts some 120 cable clients. It has executed campaigns such as National Geographic Channel’s “Most Amazing” sweepstakes and an in-market promotional tour for vintage cartoon network Boomerang. On the MSO side, Kaleidoscope has designed video-on-demand promotions for Cox Communications Inc. and a campaign for Comcast Corp.’s “VOD Quick Clicks,” Faunce said.

At K2, Faunce has been joined by chief operating officer Stephanie Fleming, a former marketing executive at both Nat Geo and Time Warner Cable; and vice president of sales and marketing Tracy Barrett-Powell, a former Lifetime Television marketing executive.

K2’s in-house interactive studio works on cross-channel spots, promotional DVDs and CDs and interactive content.

The division, dubbed Brainsoup Studios, is headed by COO Keith Fleming, a former marketing and product development executive at America Online and MCI Inc. The studio’s co-founder, David Bonnabel, serves as senior vice president of creative services.

The third division of the agency is the Mobile Marketing Group, which crafts national tours and local promotional events designed to increase tune-in and brand awareness.

K2 hired Todd Hatley as the division’s vice president of marketing and promotions. He is a veteran of ABC Cable Networks Group and Tribune Co. Randy Wilkes, who previously handled all the truck tours for Country Music Television, is now the division’s vice president of operations.

Faunce, who attended last month’s Cabletelevision Advertising Bureau Cable Sales Management Conference in Chicago, is meeting with other potential candidates and anticipates making more key hires shortly.

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