Viacom Makes Advanced Advertising Deal with Comcast
Cable data on subs, Freewheel technology make targeting more efficient
Marketing
FilmStruck's Twitter Tilt Goes Viral
Hollywood heavies, movie fans engage with #FilmStruck4 campaign
Comcast’s Netflix Bundles Begin to Surface
Netflix appearing in triple- and double-play bundles that include other premium video services
On Edge: Specter of D.C. Crackdown Looms
Facebook becomes face of online privacy protection watershed
605 and Hive Team Up To Analyze Brand Exposure
Data companies measure TV ad impact
Rep. Dingell: FCC Should Investigate Cambridge Analytica
Wants to know if company obtained video viewing data as well as Facebook info
Pluto TV: It’s Time to Tell Our Advertising Story
Building awareness among major ad buyers, brands a priority for OTT service’s new chief revenue officer
NBCU Creates Metric Combining Linear and Digital Ad Views
Big buyers endorse single guarantees
Ad Pullouts Cost ‘Ingraham’ Half Its Commercial Time
Kantar says 5 of show’s top 20 spenders have withdrawn
Dish Network Drops Univision’s Digital Lifestyle Channels
Telehit , Bandamax losing viewers, satellite company says
YouTube Star Finds Herself a New Script
Anna Akana produces, plays lead in YouTube Red series ‘Youth & Consequences’
TV Treats Fans at SXSW 2018
Brands bring food, drink, comedy, games, exhibits to Austin attendees
PwC: Consumers Will Pay More for Better Experience
Survey says customers would pay up to 16% more for better speed, convenience, friendliness
YouTube TV Dunks Presenting Sponsorship of NBA Finals
Multiyear deal also include WNBA and G League finals
FTC Confirms Facebook Investigation
Agency looking into data privacy issues connected to Cambridge Analytica