Markey, Barton Slam Yahoo! For Dissing Do Not Track

Reps. Express Disappointment Company's Disregard for Not Honoring Signal in Explorer 10 Browser
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Bi-partisan Privacy Caucus co-chairs Ed Markey (D-Mass.) and Joe Barton (R-Tex.) took aim at Yahoo! Friday for announcing the company would not recognize the default do-not-track setting on Microsoft's Explorer 10 browser.

Both the legislators back do not track, particularly kids online.

“We are disappointed that Yahoo has chosen to disregard an important rule of the road by not honoring the do not track signal from the Internet Explorer 10 browser," they said in a statement. "If consumers want to be tracked online, they should have to opt-in, not the other way around.  Yahoo seems to be operating on the ‘do not honor code’ by ignoring this valuable tool that protects consumer privacy."

The Digital Advertising Alliance, which supports an opt-in do not track regime, announced earlier this month that it would not require members to honor default do not track settings. "Machine-driven do not track does not represent user choice; it represents browser-manufacturer choice," DAA said.

Markey and Barton have in June asked the World Wide Web Consortium (W3C) to come up with a global do not track standard.

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