Martial Arts Channel has chosen CWR & Partners LLP as its public-relations agency.
The 24-hour, martial-arts-inspired cable network plans to launch in the first quarter of 2006.
The network said CWR's role will be to leverage its relationships cable and television media, as well as the health and fitness reporters, to raise national and international awareness for the network and broadband service “Club MAC Xtreme” (www.macexperience.com).
“We look forward to spreading the word about the martial-arts lifestyle, which is practiced and enjoyed by millions every year," CWR principal Veronica Welch said in a prepared statement. "MAC is the place for martial arts on-air and online. Soon you will see MAC everywhere.”