NBC Sports Group has added action sports and entertainment personalitySal Masekela to its Olympics’ coverage as a sports desk reporter.
He will present features for The Olympic Zone, NBC Sports Group’s 30-minute daily show for NBC affiliates, covering all aspects of the 2014 Olympic Winter Games in Sochi, Russia.
Masekela, who joined NBC in 2012, serves as a host and commentator for its Red Bull Signature Series, featuring innovative snowboarding, downhill skiing, mountain biking, freestyle motocross, and BMX events. In addition, Masekela hosts and produces his own web series Travelin’ Sal: Come Ride With Me. He has also served as host of the X and Winter X Games on ESPN and ABC, as well as sideline reported on those network's NBC telecasts and as a human-interest reporter from the FIFA 2010 World Cup in South Africa.
Sal will provide a unique voice and insight into the world of sports and entertainment,” said Jim Bell, executive producer of NBC Olympics. “His extensive action sports broadcast experience will offer a valuable perspective to Olympic viewers.”
With new events added to the quadrennial, NBC Sports will begin its coverage on Feb. 6, the night before NBC showcases the Opening Ceremomy. The primetime broadcast on Thursday, Feb. 6, 2014, is scheduled to include competition in snowboard slopestyle (men’s and women’s), in which two-time gold medalist Shaun White is expected to compete in slopestyle’s Olympic debut; team figure skating, which is also in the Olympics for the first time; and women’s freestyle moguls.