Digital publisher Mashable, now backed by Turner Broadcasting, says it is collaborating with Telemundo and Bravo on original programming, and unveiled new technology to optimize content distribution.
At its first NewFront presentation in New York, Mashable said it planned to produce more than 35 hours per month of original programming for the Facebook Live platform.
Mashable is expanding its El Pulso partnership with Telemundo by producing a new weekly show,El Pulso Live, that will appear on Facebook Live. It will be hosted by Christian Acosta and review technology social chatter among Latinos.
Mashable will debut four short-form digital series working with Bravo TV.