Comcast Cable Communications president Steve Burke and
Liberty Interactive president and CEO Lee Masters will be the keynote speakers at
CTAM's Digital and Pay-Per-View Conference March 5 through 7 in New Orleans.
The conference will explore the latest information about
digital and PPV product development and marketing, said Seth Morrison, vice president of
marketing for CTAM, adding that Burke and Masters were chosen for their leadership and
knowledge about the industry. CTAM is the cable industry's marketing trade group.
Burke, a former The Walt Disney Co. executive, is credited
with helping to found the Disney Stores chain. He also served as chief operating officer
at Euro Disney S.A., helping to steer a turnaround at the troubled French theme park.
Masters recently left the president's post at E!
Entertainment Television. He will be making his first public speech since taking over the
head Liberty Interactive position in October, Morrison said.
Donna Young, executive director of marketing for cable
operator InterMedia Partners, will chair the conference. Bill Goodwyn, senior vice
president, affiliate sales and marketing for Discovery Networks U.S., and Tracy Wagner,
senior vice president for programming distribution at Tele-Communications Inc.'s TCI
Communications Inc. cable unit, will chair the conference's digital and PPV tracks,
"We have some major people who are major players in
the digital and PPV arena," Morrison said.
Meanwhile, CTAM and Viewer's Choice will add a
digital-marketing case-study competition to last year's inaugural PPV contest,
Morrison said. The competition will recognize the best operator marketing plans for the
implementation of digital technology.
First-place winners will be invited to present their case
studies at CTAM's Digital and Pay-Per-View Conference, while first- and second-place
entries will be recognized on the Viewer's Choice and CTAM Web sites, Morrison said.
CTAM hopes that attendance for this year's show will
surpass last year's mark of more than 800 attendees.
"With everything put together, I think that we have a
blockbuster event here," Morrison said. "We're optimistic that we will