Match.com Sponsors WE’s Kiss & Tell

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Match.com (www.match.com) cut a deal with WE: Women’s Entertainment to be the sole sponsor of new reality dating series Kiss & Tell.

The program is scheduled to premiere Monday at 10 p.m.

As part of the sponsorship agreement, WE will feature Match.com “dating expert” Dawn Yanek in on-air vignettes, through which she’ll dispense advice about “the dos and don’ts of dating.” The women’s-targeted service will also place the vignettes on its Web site (www.we.tv), and it will run them in tune-in spots for Kiss & Tell.

Match.com plans to present the content shorts online as part of its “Love Guide” service.

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